Fake Products, Real Consequences: IP House - ISB Research Reveals the Human Cost of Counterfeiting in India

Nearly four in five Indian consumers have purchased a counterfeit product at least once, and over half of those purchasers did so without realizing it.

Fake Products, Real Consequences: IP House - ISB Research Reveals the Human Cost of Counterfeiting in India

Nearly four in five Indian consumers have purchased a counterfeit product at least once, and over half of those purchasers did so without realizing it.