The Impact of Piracy on India’s Online Video Sector and Creative Economy
IP House and Media Partners Asia, in collaboration with the Confederation of Indian Industry (CII), released this groundbreaking report during the 2025 World Audio Visual & Entertainment Summit (WAVES) in Mumbai, India.
WAVES, India’s premier conference on digital media and innovation, is attended by entertainment industry executives from over 50 countries around the world.
The report sheds light on the major economic damage caused by online piracy across India’s vibrant creative sectors, particularly the film, OTT and television industries, and underscores the urgent need for coordinated action across industry and policy stakeholders.
Key highlights include:
Economic Loss
Without decisive measures, digital piracy could cost India’s creative economy up to US $2.4 billion by 2029.
Potential Gains with Effective Anti-Piracy Measures
Migration of up to 45% of piracy users to legal video services by 2029.
An overall 25% surge in legal service usage across India’s digital video sector.
Creation of approximately 158,000 new jobs across India’s creative industries, strengthening employment and supporting sector growth.
Strategic Priorities
Focus areas include industry collaboration, public education, stronger law enforcement, and sustained monitoring and enforcement actions.